Hermes + Instagram
Post to Instagram from Hermes
Ask Hermes to write and schedule your Instagram posts. BrokenPost connects the two, follows Instagram's rules and posts at the time you pick.
How to connect Hermes to Instagram
- 1
Connect Instagram in BrokenPost. Connect an Instagram business or creator account, either through its Facebook Page or with Instagram login.
- 2
In BrokenPost, open Plugins and copy your MCP URL.
- 3
Add the lines below to ~/.hermes/config.yaml.
- 4
Run /reload-mcp in the chat and sign in to BrokenPost.
- 5
Ask Hermes to schedule a post.
# ~/.hermes/config.yaml
mcp_servers:
brokenpost:
url: "<MCP_URL>"
auth: oauthPrefer another way? See every way to connect Hermes.
What to ask Hermes
Type these in Hermes. Change the details to fit your posts.
- “Post these 5 photos as an Instagram carousel on Friday at 6pm with a short caption.”
- “Schedule this video as an Instagram Reel tomorrow at 7pm and tag @partnerbrand as a collaborator.”
- “Share this picture to my Instagram story on Saturday morning.”
- “Every Monday at 9am, write a new Instagram post about our product and schedule it.”
- “What Instagram posts do I have scheduled for next week?”
What happens next
- 1
You ask in Hermes, in plain words.
- 2
Hermes lists the channels you connected in BrokenPost and picks your Instagram account.
- 3
It reads Instagram's rules and settings from BrokenPost, so the post fits Instagram's limits before it is written.
- 4
If you shared a picture, a video or a link to one, it uploads it to your media library.
- 5
It creates the post as scheduled, as a draft, or to go out now, and gives you a preview link.
- 6
At the set time BrokenPost publishes it to Instagram and it shows on your calendar.
Instagram limits Hermes follows
Hermes reads these rules from BrokenPost before it writes, so the post fits the first time.
| Characters | 2,200 characters |
|---|---|
| Media | At least 1 picture or video, up to 10 in a carousel |
| Carousel | Up to 10 pictures or videos |
| Stories | Pictures or videos, each one becomes its own story |
| Trial Reels | 1 video only |
| Text-only posts | Not allowed |
Instagram settings you can ask for
Say them in plain words, like "post or story", and Hermes sets them on the post.
- Post or story
- Collaborators to tag
- Trial Reel and how it graduates
- Music for a single video Reel
If Instagram rejects a post
Hermes sees the same message and can fix the post for you.
| What you see | How to fix it |
|---|---|
| Aspect ratio not supported, must be between 4:5 to 1.91:1 | Crop the picture to a size between portrait 4:5 and landscape 1.91:1. Square always works. |
| Instagram carousel should have between 2 and 10 media attachments | A carousel needs 2 to 10 items. Remove extras or post them as a second carousel. |
| Collaborators are not allowed for carousel | Instagram only takes collaborators on single posts and Reels. Remove them or post one item. |
| Caption is too long | Instagram allows 2,200 characters. Shorten the caption or move details to the first comment. |
| Image is too large | Export the picture at a smaller size and upload it again. |
| Should have at least one media | Instagram never takes text-only posts. Add a picture or video. |
Good to know
- Every Instagram post needs at least one picture or video.
- A carousel can hold up to 10 items.
- Music can only be added to a single video Reel, not to Stories.
- Hermes only posts when you ask. Ask for a draft to check the post in BrokenPost first.
Questions people ask
Can Hermes post to Instagram directly?
Yes, through BrokenPost. Connect Instagram in BrokenPost, connect BrokenPost to Hermes, and Hermes can schedule, draft or publish Instagram posts.
Does Hermes know the Instagram limits?
Yes. Hermes reads Instagram's rules from BrokenPost before it writes: 2,200 characters and at least 1 picture or video, up to 10 in a carousel. BrokenPost checks again before it posts.
Can Hermes schedule Instagram posts for later?
Yes. Give a day and time, like "Friday at 6pm", and the post goes out then. Ask for a draft if you want to check it first.
Is it free?
Hermes with BrokenPost works on every plan. The Free plan includes 1 account on every app and 20 posts a month. Paid plans start at $19 a month with unlimited posts.
What if I don't have a picture or video?
Instagram needs media on every post. Hermes can upload one from a link, use your media library, or make a new picture or video for you.
Which Instagram settings can Hermes set?
Post or story; Collaborators to tag; Trial Reel and how it graduates; Music for a single video Reel.
Can Hermes post an Instagram thread or comments?
Yes. Ask for a thread or a first comment and BrokenPost posts each part as a reply, right after the first one.
Do I need an Instagram business account?
You need a business or creator account. You can connect it through a Facebook Page or straight with Instagram login.
Can I schedule Instagram Stories?
Yes. Set the post type to story. Each picture or video you add is posted as its own story.
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