Gemini + Google Business Profile

Post to Google Business Profile from Gemini

Ask Gemini to write and schedule your Google Business Profile posts. BrokenPost connects the two, follows Google Business Profile's rules and posts at the time you pick.

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How to connect Gemini to Google Business Profile

1
Connect Google Business Profile in BrokenPost. Sign in with Google and pick your business location.
2
In BrokenPost, open Plugins and copy your MCP URL.
3
Add the config below to ~/.gemini/settings.json.
4
Start Gemini CLI and run /mcp auth brokenpost to sign in.
5
Ask Gemini to schedule a post.

{
  "mcpServers": {
    "brokenpost": { "url": "<MCP_URL>" }
  }
}

Prefer another way? See every way to connect Gemini.

What to ask Gemini

Type these in Gemini CLI. Change the details to fit your posts.

“Post our weekend brunch special to Google Business on Friday with a "Book" button.”
“Create a Google Business event for our open house on May 10 from 2 to 5pm.”
“Post an offer on Google Business with the code SPRING10 and a link to the shop.”
“Write a Google Business Profile post about the file I just shared and schedule it for tomorrow at 9am.”
“What Google Business Profile posts do I have scheduled for next week?”

What happens next

1
You ask in Gemini CLI, in plain words.
2
Gemini lists the channels you connected in BrokenPost and picks your Google Business Profile account.
3
It reads Google Business Profile's rules and settings from BrokenPost, so the post fits Google Business Profile's limits before it is written.
4
If you shared a picture, a video or a link to one, it uploads it to your media library.
5
It creates the post as scheduled, as a draft, or to go out now, and gives you a preview link.
6
At the set time BrokenPost publishes it to Google Business Profile and it shows on your calendar.

Google Business Profile limits Gemini follows

Gemini reads these rules from BrokenPost before it writes, so the post fits the first time.

Characters	1,500 characters
Media	Text and up to 1 picture
Picture	Up to 1
Post types	Update, event or offer
Button	Book, order, buy, learn more, sign up or call

Google Business Profile settings you can ask for

Say them in plain words, like "update, event or offer", and Gemini sets them on the post.

Update, event or offer
Button and its link
Event title, start and end
Offer coupon code, link and terms

If Google Business Profile rejects a post

Gemini sees the same message and can fix the post for you.

What you see	How to fix it
Business location not found. It may have been deleted.	Reconnect Google Business Profile and pick the location again.
Please re-authenticate your Google My Business account	Reconnect Google Business Profile in BrokenPost.
Rate limit exceeded. Please try again later.	Wait a few minutes and retry.

Good to know

Each post can have one picture.
Events need a title and dates. Offers can have a code, a link and terms.
Gemini only posts when you ask. Ask for a draft to check the post in BrokenPost first.

Questions people ask

Can Gemini post to Google Business Profile directly?

Yes, through BrokenPost. Connect Google Business Profile in BrokenPost, connect BrokenPost to Gemini, and Gemini can schedule, draft or publish Google Business Profile posts.

Does Gemini know the Google Business Profile limits?

Yes. Gemini reads Google Business Profile's rules from BrokenPost before it writes: 1,500 characters and text and up to 1 picture. BrokenPost checks again before it posts.

Can Gemini schedule Google Business Profile posts for later?

Yes. Give a day and time, like "Friday at 6pm", and the post goes out then. Ask for a draft if you want to check it first.

Is it free?

Gemini with BrokenPost works on every plan. The Free plan includes 1 account on every app and 20 posts a month. Paid plans start at $19 a month with unlimited posts.

Which Google Business Profile settings can Gemini set?

Update, event or offer; Button and its link; Event title, start and end; Offer coupon code, link and terms.

Do Google Business posts show on Maps?

Yes. Posts show on your Business Profile in Google Search and Maps.

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