Zapier + Google Business Profile
Post to Google Business Profile from Zapier
Send Google Business Profile posts from Zapier to BrokenPost. Your workflow builds the post, BrokenPost posts it to Google Business Profile at the time you set.
How to connect Zapier to Google Business Profile
- 1
Connect Google Business Profile in BrokenPost. Sign in with Google and pick your business location.
- 2
In BrokenPost, open Plugins and copy your API key.
- 3
In your Zap, add a Webhooks by Zapier step that calls the BrokenPost public API.
- 4
Put your API key in the Authorization header.
- 5
Map fields from your trigger into the post content and date.
Google Business Profile workflows to build in Zapier
Each one ends with a step that sends the post to BrokenPost.
- “When a new row is added to a spreadsheet, schedule a Google Business Profile post with its text at the time in the row.”
- “When a new blog post shows up in your RSS feed, schedule a Google Business Profile post that links to it.”
- “When someone submits a form, save a Google Business Profile post as a draft for your team to approve.”
- “When a product is added to your store, post it to Google Business Profile the next morning.”
What happens next
- 1
Your Zapier workflow starts from its trigger, like a new row, a form or an RSS item.
- 2
It sends the text, the date and the channel to the BrokenPost public API.
- 3
BrokenPost pulls in any media and saves the post on your calendar, as scheduled or as a draft.
- 4
At the set time BrokenPost publishes it to Google Business Profile. If Google Business Profile rejects it, the post shows as failed with the reason.
Google Business Profile limits to build for
Keep each post inside these limits. If Google Business Profile rejects one, it shows as failed on your calendar with the reason.
| Characters | 1,500 characters |
|---|---|
| Media | Text and up to 1 picture |
| Picture | Up to 1 |
| Post types | Update, event or offer |
| Button | Book, order, buy, learn more, sign up or call |
Google Business Profile settings you can send
Send them with the post in the Google Business Profile settings.
- Update, event or offer
- Button and its link
- Event title, start and end
- Offer coupon code, link and terms
If Google Business Profile rejects a post
The post shows as failed on your calendar with one of these messages.
| What you see | How to fix it |
|---|---|
| Business location not found. It may have been deleted. | Reconnect Google Business Profile and pick the location again. |
| Please re-authenticate your Google My Business account | Reconnect Google Business Profile in BrokenPost. |
| Rate limit exceeded. Please try again later. | Wait a few minutes and retry. |
Good to know
- Each post can have one picture.
- Events need a title and dates. Offers can have a code, a link and terms.
- Send the post as a draft when you want someone to check it in BrokenPost first.
Questions people ask
Can Zapier post to Google Business Profile?
Yes, through BrokenPost. Connect Google Business Profile in BrokenPost, then send posts to the BrokenPost public API from Zapier.
What are the Google Business Profile limits?
1,500 characters. Text and up to 1 picture. If Google Business Profile rejects a post, it shows as failed on your BrokenPost calendar with the reason.
Can Zapier schedule Google Business Profile posts for later?
Yes. Send a date and time with the post and it goes out then, or send it as a draft to check it first.
Is it free?
The public API works on every plan. The Free plan includes 1 account on every app and 20 posts a month. Paid plans start at $19 a month with unlimited posts.
Do Google Business posts show on Maps?
Yes. Posts show on your Business Profile in Google Search and Maps.
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