Zapier + LinkedIn
Post to LinkedIn from Zapier
Send LinkedIn posts from Zapier to BrokenPost. Your workflow builds the post, BrokenPost posts it to LinkedIn at the time you set.
How to connect Zapier to LinkedIn
- 1
Connect LinkedIn in BrokenPost. Sign in with LinkedIn. Connect your own profile, or any company page you are an admin of.
- 2
In BrokenPost, open Plugins and copy your API key.
- 3
In your Zap, add a Webhooks by Zapier step that calls the BrokenPost public API.
- 4
Put your API key in the Authorization header.
- 5
Map fields from your trigger into the post content and date.
LinkedIn workflows to build in Zapier
Each one ends with a step that sends the post to BrokenPost.
- “When a new row is added to a spreadsheet, schedule a LinkedIn post with its text at the time in the row.”
- “When a new blog post shows up in your RSS feed, schedule a LinkedIn post that links to it.”
- “When someone submits a form, save a LinkedIn post as a draft for your team to approve.”
- “When a product is added to your store, post it to LinkedIn the next morning.”
What happens next
- 1
Your Zapier workflow starts from its trigger, like a new row, a form or an RSS item.
- 2
It sends the text, the date and the channel to the BrokenPost public API.
- 3
BrokenPost pulls in any media and saves the post on your calendar, as scheduled or as a draft.
- 4
At the set time BrokenPost publishes it to LinkedIn. If LinkedIn rejects it, the post shows as failed with the reason.
LinkedIn limits to build for
Keep each post inside these limits. If LinkedIn rejects one, it shows as failed on your calendar with the reason.
| Characters | 3,000 characters |
|---|---|
| Media | Pictures, 1 video, or a carousel of 2 or more pictures |
| Video | 1 per post, no other media with it |
| Carousel | 2 or more pictures, no video |
| Comments | Text only |
| Accounts | Personal profiles and company pages |
LinkedIn settings you can send
Send them with the post in the LinkedIn settings.
- Post pictures as a carousel
- Carousel name
If LinkedIn rejects a post
The post shows as failed on your calendar with one of these messages.
| What you see | How to fix it |
|---|---|
| Resource is forbidden | LinkedIn refused the post, often because the account lost admin rights on the page. Check your page role, then reconnect LinkedIn. |
| Unable to obtain activity | LinkedIn was slow to process the post. Retry it from the calendar a minute later. |
| Carousel can only be created with 2 or more images and no videos. | Add a second picture or remove the video, or turn off the carousel setting. |
| Comments can only contain text. | Remove pictures from the comment parts. Only the first part can have media. |
Good to know
- A video post can only have that one video.
- A carousel needs at least 2 pictures and no video.
- Comments under a LinkedIn post can only be text.
- Send the post as a draft when you want someone to check it in BrokenPost first.
Questions people ask
Can Zapier post to LinkedIn?
Yes, through BrokenPost. Connect LinkedIn in BrokenPost, then send posts to the BrokenPost public API from Zapier.
What are the LinkedIn limits?
3,000 characters. Pictures, 1 video, or a carousel of 2 or more pictures. If LinkedIn rejects a post, it shows as failed on your BrokenPost calendar with the reason.
Can Zapier schedule LinkedIn posts for later?
Yes. Send a date and time with the post and it goes out then, or send it as a draft to check it first.
Is it free?
The public API works on every plan. The Free plan includes 1 account on every app and 20 posts a month. Paid plans start at $19 a month with unlimited posts.
Can I schedule posts to a LinkedIn company page?
Yes. Connect the page when you add LinkedIn. You can post to your profile and every page you manage from one calendar.
Can I schedule a LinkedIn carousel?
Yes. Add 2 or more pictures and turn on "post as images carousel". You can also give the carousel a name.
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