Zapier + Threads
Post to Threads from Zapier
Send Threads posts from Zapier to BrokenPost. Your workflow builds the post, BrokenPost posts it to Threads at the time you set.
How to connect Zapier to Threads
- 1
Connect Threads in BrokenPost. Sign in with your Threads account.
- 2
In BrokenPost, open Plugins and copy your API key.
- 3
In your Zap, add a Webhooks by Zapier step that calls the BrokenPost public API.
- 4
Put your API key in the Authorization header.
- 5
Map fields from your trigger into the post content and date.
Threads workflows to build in Zapier
Each one ends with a step that sends the post to BrokenPost.
- “When a new row is added to a spreadsheet, schedule a Threads post with its text at the time in the row.”
- “When a new blog post shows up in your RSS feed, schedule a Threads post that links to it.”
- “When someone submits a form, save a Threads post as a draft for your team to approve.”
- “When a product is added to your store, post it to Threads the next morning.”
What happens next
- 1
Your Zapier workflow starts from its trigger, like a new row, a form or an RSS item.
- 2
It sends the text, the date and the channel to the BrokenPost public API.
- 3
BrokenPost pulls in any media and saves the post on your calendar, as scheduled or as a draft.
- 4
At the set time BrokenPost publishes it to Threads. If Threads rejects it, the post shows as failed with the reason.
Threads limits to build for
Keep each post inside these limits. If Threads rejects one, it shows as failed on your calendar with the reason.
| Characters | 500 characters |
|---|---|
| Media | Pictures and videos, several make a carousel |
| Carousel | Several pictures or videos in one post |
| Replies | Yes, extra parts are posted as replies |
If Threads rejects a post
The post shows as failed on your calendar with one of these messages.
| What you see | How to fix it |
|---|---|
| Post text exceeds 500 characters limit | Shorten the post, or split it into a reply chain. |
| Threads access token expired | Reconnect Threads in BrokenPost. |
Good to know
- Each part of a Threads post can have up to 500 characters.
- Media must be uploaded to BrokenPost first. Your AI agent can do it from a link.
- Send the post as a draft when you want someone to check it in BrokenPost first.
Questions people ask
Can Zapier post to Threads?
Yes, through BrokenPost. Connect Threads in BrokenPost, then send posts to the BrokenPost public API from Zapier.
What are the Threads limits?
500 characters. Pictures and videos, several make a carousel. If Threads rejects a post, it shows as failed on your BrokenPost calendar with the reason.
Can Zapier schedule Threads posts for later?
Yes. Send a date and time with the post and it goes out then, or send it as a draft to check it first.
Is it free?
The public API works on every plan. The Free plan includes 1 account on every app and 20 posts a month. Paid plans start at $19 a month with unlimited posts.
Can I schedule a Threads reply chain?
Yes. Add more parts under your post and each one goes out as a reply to the one before.
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